BMW has launched the Z4 M40i Pure Impulse Edition in India, bringing sharper styling, limited-edition exclusivity, and pure driving pleasure in a package that sits at the top end of the roadster segment. Priced at ₹96.90 lakh (ex-showroom), this model blends luxury and performance in a way few open-top sports cars can. The Pure Impulse Edition emphasizes a more driver-focused appeal while retaining the premium edge BMW is known for.
BMW Z4 M40i Pure Impulse Edition Summary
| Feature | Details |
|---|---|
| Price | ₹96.90 lakh (ex-showroom, India) |
| Engine | 3.0L inline 6-cylinder TwinPower Turbo |
| Power Output | 340 hp, 500 Nm torque |
| Transmission | 8-speed Steptronic Sport automatic |
| 0–100 km/h | 4.5 seconds |
| Drive Type | Rear-wheel drive |
| Edition Specifics | M Performance parts, Frozen Deep Green paint, Cognac leather interior |
| Top Speed | Electronically limited to 250 km/h |
| Infotainment | 10.25″ touchscreen, BMW iDrive, wireless Apple CarPlay/Android Auto |
| Availability | Limited units, sold via BMW Online Shop India |
| Official Link | BMW Z4 Official Page |
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Unique color and trim exclusive to this edition
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M-specific chassis tuning for enhanced performance
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Open-top dynamics with luxury features
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Limited units for exclusivity in the Indian market
Signature Design With an Edge
The Pure Impulse Edition stands out immediately with its Frozen Deep Green metallic exterior, a BMW Individual paint option rarely seen on Indian roads. Paired with a soft-top roof and 19-inch M alloy wheels, the Z4 M40i makes a bold statement. The long hood, short overhangs, and low-slung stance retain the classic roadster proportions while the M-specific aerodynamic kit and Cerium Grey highlights add sporty aggression. Visually, this edition is more than just a color change—it’s an expression of intent.
A Cockpit Built for the Driver
Inside, BMW balances performance-focused layout with premium comfort. The cabin features Cognac Vernasca leather upholstery, contrast stitching, and aluminum mesh trim. The driver-oriented cockpit includes a 10.25-inch infotainment display and a fully digital instrument cluster. You get heated sport seats, ambient lighting, dual-zone climate control, and a Harman Kardon surround sound system. With the roof down, the cabin becomes an open-air cocoon of luxury and purpose-built design.
Powertrain That Delivers On Thrill
Under the hood, the 3.0-litre inline-six turbocharged engine churns out 340 hp and 500 Nm of torque, paired with an 8-speed Steptronic Sport automatic gearbox. Acceleration from 0 to 100 km/h takes just 4.5 seconds, showcasing real sports car credentials. Rear-wheel drive and a limited-slip differential ensure responsive handling. The Adaptive M suspension, variable sport steering, and M Sport brakes add to the car’s engaging character, making every drive visceral and tight.
Enhanced Chassis and Handling Precision
BMW’s M tuning gives this version a sharpened dynamic edge. The Adaptive M suspension adapts to road conditions and driving style in real-time, offering a mix of compliance and stiffness as needed. Combined with a low center of gravity, wide track, and 50:50 weight distribution, the Z4 M40i Pure Impulse Edition feels planted and agile through corners. You also get Launch Control and customizable drive modes to adjust throttle, suspension, and steering responses on the fly.
Technology and Connectivity Integration
BMW’s Live Cockpit Professional system brings a high-tech interface that supports natural voice control, gesture inputs, and connected services. Navigation with real-time traffic updates, OTA (over-the-air) software updates, and wireless smartphone mirroring are standard. The heads-up display adds a layer of convenience, projecting key information right onto the windshield, reducing distraction. Every aspect of the tech is aimed at improving the driving experience, not complicating it.
Exclusivity and Position in Indian Market
The Z4 M40i Pure Impulse Edition is not a mass-market car—it’s a collector-grade offering aimed at enthusiasts who value rarity and performance. With a price tag just under ₹1 crore, it competes with the Porsche 718 Boxster and Mercedes-AMG SLC. What sets it apart is the balance of daily usability, M-engineered dynamics, and limited edition appeal. BMW is retailing this model exclusively through its Online Shop, reinforcing the idea of a direct-to-owner, exclusive experience.
FAQ
What is the price of the BMW Z4 M40i Pure Impulse Edition in India?
It is priced at ₹96.90 lakh (ex-showroom).
How fast is the Z4 M40i Pure Impulse Edition?
It accelerates from 0–100 km/h in 4.5 seconds and has a top speed of 250 km/h.
Is the Pure Impulse Edition different from the regular Z4 M40i?
Yes, it features exclusive paint, interior materials, and additional M Performance touches that are not available on the standard model.
How many units of this edition are available in India?
BMW has released this as a limited-edition model, though exact production numbers for India are not disclosed.
Where can I buy the Z4 M40i Pure Impulse Edition?
It is available exclusively through BMW’s Online Shop India.
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